For the third year in a row, Londonist attended one of the busiest and most successful educational fairs in the world, ICEF Berlin, which took place in InterContinental Berlin from the 4th to the 6th November. We can surely say the ICEF Berlin Workshop is the leading international education focused networking forum and a must-attend event for all industry professionals.
ICEF Berlin is a great opportunity to meet new potential partners however it’s also a remarkable occasion to attend many different seminars and expert panels and this give participants an idea of the latest trends generated by the educational industry. The fair participants can attend all the social activities offered by ICEF to make new contacts and networking: launches and dinners, the various coffee breaks, the cocktail reception before the beginning of the fair and the gala dinner which takes place on the evening after the first day of the fair.
Meeting all the other industry players during ICEF Berlin is one the greatest benefits of this event which facilitates the business development, sharing new projects with other professionals and players from the youth educational industry because it gives everybody the opportunity to meet in one place.
We landed on the 4th November and went straight to the venue to make an inspection and start decorating the booth. In fact, we carried plenty of marketing material from London for our colleagues, with the booth of an intense red and our special motto in the back, “#LiveYourFuture”.
The first day of the fair was extremely smooth and went well. In fact, we had the opportunity to talk to several new agents who met us and familiarised with the way we work.
ICEF Berlin is a unique occasion to meet the whole youth travel and educational industry and to build strong and long lasting business partnerships which are surely going to be fruitful and very productive. Furthermore, we do use this opportunity to meet our current partners with whom we do negotiate new agreements, reinforce existing partnerships and create new challenges for the upcoming year together.
All the marketing activities aimed to the fair began three weeks before when we started to reach our audience with targeted newsletters through which they were informed about our participation to the fair and inviting them to come and visit our booth number 98. Moreover, we did a social media campaign where we spread the word and let our special community know about this event and also about all the upcoming ones!
During the fair, we published Instagram stories in real time and also photos together with partners and colleagues who came to visit us: in fact, there is nothing more fun than catching their sleepy but happy faces after a whole day of meetings. Furthermore, we brought a real Instagram frame from London and agents where enthusiastic in taking pictures with us and our marketing material.
On the evening of the 5th, we did attend the super cool and official party organised by ICEF which everybody is waiting for the whole year, and by 9:00 AM on the next day we were already at our booth, ready to start our second day of meetings and remarkable surprises coming from this fair which is always incredibly intense but everybody would agree that nothing can be compared to that!
Once again, ICEF Berlin fully met our expectations and the ones of the whole industry, confirming itself as the world leading event of the educational industry and making us impatient thinking of the next one.
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